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Press Release

Elix-IRR Re-brands as Elixirr

The next stage of growth and maturity for the UK’s Best New Consultancy

Today, Elixirr is releasing their new brand to the market. Formally Elix-IRR, the UK's Best New Consultancy* has re-branded as Elixirr. This move represents the next stage of growth and maturity for the firm, which turned five years old in September.

To coincide with the launch of their new brand, Elixirr is also opening Innovation Hubs in Silicon Valley and London. This is a part of their continued focus on business model disruption and digital innovation.

Elixirr's new logo is a digital fingerprint. The icon represents:

Their personalised service - they view all of their clients as individuals

The bespoke nature of the service they offer to their clients

Their personality - the unique blend that makes them Elixirr

Focusing in on the details

The minute but significant differences that have a profound effect

Leaving their mark - unseen and subtle, but a lasting impression

Commerciality running through everything they do

The two colours in Elixirr's logo are Granite and Gold, representative of natural strength and high value. The 'IRR' part of the wordmark is gold, as is a line running through the fingerprint. This illustrates that commercial value (IRR) is at the heart of everything that Elixirr does, for their clients and for their firm.

Stephen Newton, Managing Partner, Elixirr said:
"The fingerprint icon really reinforces who we are and what we are trying to create - a different type of consultancy. Challenging ineffective convention is what we will always do. We're a firm of entrepreneurs, a culture of thinkers and makers, and we're driven by a relentless desire to deliver better and better solutions for our clients. Our Innovation Hubs are just one way that we are delivering on this promise and we are incredibly excited about this next step in the growth of our firm."

Through their new Innovation Hubs, Elixirr will be working alongside leading entrepreneurs, venture capital firms and start-ups, as well as the research labs of the established tech giants. This adds to their ability to bring strategic insights and practical approaches for transforming business models and creating operational advantage for their clients.

Elixirr believe that large corporations can learn a lot by understanding how start-ups think and work, and that start-ups can benefit from the experience and networks that corporations can offer. As a firm that is young and entrepreneurial with experience supporting both communities, Elixirr believe they are perfectly placed to help bridge this gap and create value for start-ups and their corporate clients.

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